When you are dealing with simple data, electronically organized calendars are a good way to get your job done. But when the task becomes to tell a nice story, to effectively showcase a product, or to even stir up a few nostalgic memories, nothing can beat the good old paper calendar – the one with the hard spiral binding and beautiful pictures on each page. It is more than just a calendar – it is an entity capable of bringing people together.
Nowadays, printers are more than capable of perfectly rendering small print without any hassles whatsoever. With the introduction of such superior technology, creating small calendars is now easier than ever. Generally, there are two standard printable calendar sizes: the business-card size, which is intended to be kept in wallets/purses; and the postcard size, which can be printed on flat paper, or can be folded into a typical stand-up desk calendar.
Creating an eye-catching calendar takes time, patience and a whole lot of creativity. A few tips to keep in mind are:
1. Typeface does matter
Just because a typeface is very fancy and attractive does not necessarily mean it will look good in a calendar. A calendar has a lot of numbers, and the general rule of thumb is that the smaller the size of the numbers, the more simple the typeface should be. Helvetica is a great choice, as is Futura.
An even space between numbers is also a must. Indentation is another factor that needs to be looked into.
2. Use both sides of the paper
The beauty of creating a customized calendar is that you can use both sides of the paper as per your free wish and will. Want to mark an important appointment? Create a big reminder of the appointment on the front, replete with a catchy picture. The regular calendar can always go at the back.
3. Choose convenient locations for placing your photographs
There is no rule set in stone that a photograph has to be placed in a particular corner of the paper. Nor is there any binding to maintain a standard pattern for all 12 photographs. Experiment with white space. Push a photo to the left, right, or middle. The more eye-catching the placement, the more attractive the overall page will be.
4. Play with depth
Using a solid color as the background, combined with a contrasting font color, and a big-small scale typeface can really provide a huge amount of depth to your otherwise flat surface.
5. Combine generic photos with real shots
This is a technique widely used for distributing promotional calendars, which are generally 6″ x 4″ postcard sized calendars, which have plenty of room for both images and contact information, as well as the actual calendar itself. For such promotional calendars, combining standard background images with real product snapshots are a good way to make them stand out.
6. Countdown calendars are very popular
This is what you need when it comes to showcasing a new product launch, or counting down the days to an important event. A standard countdown calendar starts with the current day, and tends to end with the D-Day marked in big, bold letters.
7. Keep those souvenirs
Choose 12 random shots amongst your favourite vacation pictures, and incorporate one into each month. You will now have a desktop calendar filled with memories you can relive anytime you want!
8. Everything does not have to be in solid color
What else is opacity for? Not all photos need to have rock solid backgrounds on which you can place your numbers. Play with the images – make some of them translucent and see how it works out.
Also read: 10 Tips and Tricks for 3D Modeling