The Gotham Bold Italic belongs to the Sans Serif family. This typeface is believed to be very practical and the thickness and tilt of each letter make the font all the more alluring. Each letter and number is thicker and slanted to the right. The font is also good for even the smallest of sizes.
Many media forms use this font for both large and small banners, posters as well as advertisements. The font is stylish and very popular with companies in New York. The fact that this font is making waves goes to show how appreciated its existence really is.
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