The Gotham font was first introduced by GQ Magazine, the editor of which had a keen desire to give a “geometric structure” to the lettering so as to give a completely new, fresh and masculine feel. He went in search for something invigorating and strong to leave the best possible impact on the reader’s mind.
The editor then decided to look for it and one day while taking a walk through Manhattan he felt his desire could be fulfilled. He saw some beautiful lettering on the older buildings. He was quite impressed, but the final look at the sign of the Eight Avenue Façade made him realize that this is what he was looking for. He took the style to his magazine with a varying set of widths. Among the list was Gotham Extra Narrow Book, which has left a significant mark on the pages of the magazine and has lived through the history of the New York lettering system.