Gotham Medium in its regular form has well spaced letters. The capitals are quite thicker than italics, but yet not fully bold. The font is not very well weighted but does justice to its job. The capitals are straight and very easy to read.
The font has become a modern day celebration of typographical changes in print media. The structures of the capital letters are uniform throughout and there are no slants in the text. The clarity of each word is conveyed with ease. The font can be used in neon colours for it can grab eyes with the clinical precision of each letter.