Uncharacteristically, this font is a tad bit different from its regular form – Gotham Ultra. The thickness of each letter seems somewhat reduced in the slant. The “i” again has a square dot like it does in Gotham Ultra. Created for greater emphasis on words, Gotham Ultra Italic is perfect for seeking attention.
The main reason for which this font is so popular is because of how easily one can spot the text. The weight allows for the words to spotted from a far. The font is used in signage, advertisement boards as well as campaigns to garner the attention of the public towards the company or cause.
See also: Free Gotham Font: Gotham Ultra