Suppose you wanted to express something breezy and delicate and convey a message without making it too obvious, what would you do? Well you could try typing the message in the Helvetica BQ Light font. In fact, this logic is being widely applied by graphic designers all over the world. The Helvetica BQ is a slightly less rounded version of the original Helvetica font and is not as popular as the original one and its immediate variants, but it is still used a great deal in the advertising world. It is an excellent way to deliver an ubiquitous message without marring the essence of the words.
Also see: Free Helvetica Font: Helvetica BQ Bold