Creating a good design when dealing with serious contracts is an absolute must for professionals. This means that they are constantly faced with the challenge of making unique designs. Be it logos, brochures, posters or website designs, the expectations are high as each company expects high end marketing tools. This is when one requires a bit more than the basic free fonts that are available so that their designs do not have any similarity with products that have already been created.
It was in the 60′s and 70′s that the Helvetica font became an important feature for designers. It was later rewritten in the 80′s to suit contemporary designs. Issues related to alignment were rectified and the widths and weights were redesigned to highlight the subtle features. This family was known as the Helvetica Neue and a derivation was Helvetica Neue Heavy with bolder and thicker strokes.