The most important objective of any web design or brand logo is to create an impact. The message should last with the audience for a long period. In order to achieve this, having a correct typeface is very important. The Futura font family is one of the most effective font styles for web designers.
Futura LT Book is, in a way, an upgraded or modified version of the classic Futura. In the traditional Futura font style, the alphabets and numbers have a flat edge. The alphabets therefore look boxy which is desirable in several instances. To add an appeal to the font, LT released the Futura LT Book typeface which unlike classic Futura has characters having pointed edges. It is due to this that the characters look comparatively taller.
This font style gives a sleek and stylish look to the design which has an everlasting effect on its readers.
Also read: Futura LT Heavy