Numerous infograph designers harbor a temptation of adding illustrations to a project, without losing out on important data. The main task after all is to make people notice the statistics and information and a slight illustrative flair helps in more ways than one. But there arises questions like how much illustration can one use, and can a little amount of excess data be compromised to make extra room for illustrations? Sure, illustrations have an important role to play in a graphic but it needs to be made sure that they are suitable and appropriate for the content. A few things to keep in mind are as follows:
Content is Most Important
The very reason of putting together infographics is that some important data or facts need to be communicated to a mass of people. For this purpose it is necessary to visualize the infograph and thus arises the need for illustrations. The main purpose of illustrating shouldn’t be forgotten though. The purpose is for turning the content into something more appealing and understandable for the audience. As long as these two things have been taken care of, additional illustrations will only help.
Most infographics are for the web and so it is imperative that the graphic you make looks inciting and attractive enough so that the viewer stops to read it and click on it for further details. Titles are the most important part because it is the first, and at times, the only thing that the audience sees. Using illustrations is wise, but it has to be made sure that the illustration is used to portray the overriding theme of the infographic.
Illustrate the Data, Don’t Decorate it
After the first part is over, that is, the viewer’s attention has been gained by the illustrations and proper execution of the title. Now their attention has to be maintained. Although there exists a perception that a stunning and colourful illustration alone will keep the viewer interested and enlighten him/her about the content, it is not the case. Illustrations are essentially for supporting and communicating the data.
Use Colors Wisely
As a general rule of thumb, bright and highlighted colors should not be used in infographics. Color schemes should be matched with the content. It certainly plays a big role in illustrations. It is often seen that minimal color palettes are best because it acts as an agent of unification of the data. Color combinations will also determine the hierarchy of information in the long and tedious infographics displaying tiny facts.
Do Not Try Too Hard
If in case you find yourself struggling to infuse illustrations into an infographic, then leave it as is or it can ruin the infographic as a whole. In such a case, all you can do is use a nice stylish design to add to the feel. The design itself should create a soothing and catchy environment for the data for the eyes of the audience. There is absolutely nothing wrong with simplicity. Always remember, the most important part is the content, not the illustration. Infographics can do without illustrations but not without content.
Make sure that whatever and however you are illustrating the content of the infographic, it is appropriate and relatable. Be it in the choice of your colors, style, design, complexity, placement, or font. Clarify it to the maximum possible level. Make it as communicative as possible. The whole purpose of adding illustrations after all is to clarify and then make the outer appearance more beautiful and attractive. It is fine to get rid of illustrations whenever and wherever required though.
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