Logo design is a very important part of designing any website/webpage, and contrary to common perception, it is not a very easy job. Designing a logo is a very daunting task, as a logo stands for the very identity of a brand. A logo is not just some text, fancy fonts and colors put together; it represents the challenge of seamlessly incorporating the brands’ ideologies into a single, compact graphic.
Logo design is featured in every aspect of our lives, to the extent that at times, a brand’s logo becomes more recognizable than the name of the brand itself! Since a logo carries such a huge burden on its shoulders, the process of logo creation needs the perfect amalgamation of creative input, mastery of skill and methodical planning. To put it clearly, logo designing is a long-drawn process – no great logo was ever designed while watching a soap opera on TV.
Then there is the question that poses a challenge for all graphic designers, how can something original be created in such a manner that it stands out amongst a sea of other stereotypical designs? And moreover, how quickly can it be created to meet time deadlines, all the while never compromising on quality?
Here is a quick checklist of the do’s and don’ts that go into designing that awesome logo:
Logo Designing: 5 Things to keep in mind
1. Simplicity matters
Keeping it simple is the best way to go when designing a logo. What you need to remember is that you do not need to display all your typography and complex designing skills on a logo. A logo needs to be simple to be effective. That is the bottom line.
A complicated logo fails to convey the required message through all the jumble, which sort of nullifies the whole idea of a logo. To effectively engage the audience, a simple, neat logo can go a long way.
2. Sketch, sketch and sketch
Take out a white sheet and put down all your thoughts on paper. You don’t have to inhibit yourself while sketching, so unleash all that creativity where you can see it.
Take random images and twist them around; play with colors; turn objects around on their heads – it’s all about how unique your logo can be. You don’t have to try very hard to be innovative – all you need to do is think unconventionally. Take an ordinary mundane object and mould it into being one-of-its-kind.
4. Associate meaningfulness with colors
Designing a logo for a brand with a feminine name? Associate feminine colors such as pink or light blue – colors which evoke a soft sensuality – and mix them in with delicate, fancy images.
Colors are capable of affecting emotions and feelings. Associating the message behind a brand with the ideal color palette for its logo is a great tip for creating a logo design that is instantly eye-catching.
5. Custom typography is a lifesaver
When you are stuck choosing which font to use, opt for a hand-drawn, fully customized font. Yes, generic fonts like Helvetica and Gotham are great for logos, but the exclusivity of a custom font cannot be ignored.
Logo Designing: Things to steer clear of
Innovate, but don’t over-innovate
While you can certainly draw all that comes to mind, selecting the final design should be a well-thought out process. Innovation is good, as it helps break monotony, but the practical usage of any such wildly innovative design is limited. Too much of experimentation can lead to the creation of a logo which, by itself, is nice to look at, but has no connection with the brand whatsoever. Your logo must be something that people can easily identify the brand with.
Check out: 7 Tips to Improve as a Graphic Designer