Choosing the right typefaces, or the art of typography, is a core element of graphic design. True, a picture can paint a thousand words, but the value associated with choosing a suitable font cannot be overlooked in the field of graphic design.
Contrary to popular notions, font selection is not merely an afterthought in the graphic design creation process. Choosing the right font goes a long way in effectively conveying the message a particular image is trying to paint.
Almost all graphic design projects incorporate the inclusion of typefaces. In fact, the correct typefaces selected for creating logos and icons go hand in hand with the images created. The correct font can modify the mood of a creation, and help in conveying a more emphatic message.
How do fonts influence graphic design?
Font selection is important because:
- To understand something, people need to read it. Choosing the right font, hence, becomes very important. Illegible, over-the-top or inappropriate fonts can put people off as well as make it difficult for them to comprehend. There is a time and place for every font style. Realizing this is crucial.
- All projects cannot be completed using the same set of fonts. Each different graphic design project calls for identification and usage of the fonts which best suit the purpose of the project.
- The right font is capable of setting the mood for viewers. A design for an established law firm will do well with serious fonts, while a fancy, playful font will be perfect for a children’s clothing site. Graphic design is as much about the design as it is about choosing the right fonts for the right situations.
Graphic design, to be effective, makes use of a varied assortment of techniques and elements in a tactful, artistic, and unique way. When it comes to fonts, there are a thousand different typefaces available, and choosing the appropriate one keeping in mind the goal of the project is vital. As per general standard, a few mainstays in the collections of every professional graphic designer are:
Without a doubt, Helvetica is the font most widely used by professionals in graphic design. This sans serif typeface, which was born in Switzerland, had Neue Haas Grotesk as its original name, which was later changed to Helvetica to make it more internationally viable. While many critics will argue that Helvetica is one of the most overused fonts ever, it still holds its position as the font most widely used for many different occasions.
Garamond has been named the next best font (after Helvetica), and has been done so for good reason. This serif typeface has many versions, but the Adobe Garamond version is the most widely used. Garamond is one of the best fonts available for use in textbooks, magazine and websites. It is also apt for long pieces of text, as it is very easy on the eyes.
This font was invented by Paul Renner in 1927, who believed in having a modern typeface for the expression of modern modes of thought. This sans serif typeface is wholly based on geometric contours, and is mostly used in corporate typefaces, logos, large displays, as well as in books which need small text. Futura clearly gives a look of forwardness and efficiency.
This font is often used for creating decorative text, logos and headlines. Bodoni’s underlying structure is narrow, and it flaunts un-bracketed, flat serifs. A sharp contrast between thin and thick strokes is the main characteristic trait of this typeface. Its clean geometric construction gives it an aesthetic look and feel, making it very popular in graphic design.
This font family has been designed keeping in mind the need to distinguish one individual character from the next. This makes it a very good option for any kind of display and signage work. The Frutiger typeface owes its popularity to its subtlety and warmth.