Ever since the emergence of graphic design as a lucrative and productive field, a bunch of myths have sprung up about this discipline. While some are funny, others are outright ridiculous, while still others are so confusing that it becomes difficult for clients to ferret out the truth from the myth. So it becomes important to address some of the most widely circulated myths, and to shed some light on them.
Graphic Designing = Designing images on the computer
This is the most widespread myth, which makes everyone believe that there is nothing more to graphic designing than using computer software to create eye catching images. This is completely wrong, and gives a very false view of the domain that is graphic designing. Familiarity with Photoshop and its various tools does not guarantee the making of a good graphic designer. Graphic design concentrates on formulating visual communication solutions using the perfect amalgam of intricately formulated concepts and efficient usage of software, both of which are very important for creating good graphic design.
It is a very easy job
The moment people hear that someone is a graphic designer, they all go “Oh, your job is so much fun!”. Many novice aspirants who are eager to join the realm of graphic designing say they want to be graphic designers because the job is easy. In reality, it is anything but. A graphic designer’s work, as seen from the outside, is not all play and no work. Graphic designers work hard under tight schedules and deadlines to effectively portray messages and ideals for their clients. Just because the final product looks artistic and beautiful does not in any way mean that it was created without any hard work on the designers’ part.
College marks the end of studying
There is no end to technical advancements, and graphic design is a field that requires in-depth knowledge of the latest high-end software, including all its detailed nuances and distinctions. Adobe’s Premiere Suite, a contemporary industry tool, is perpetually in the process of being upgraded. Graphic design is an extremely competitive field, and the little knowledge gained in the classroom is in no way sufficient to make up for expanding new territories. It is a constant learning process, and continues way, way beyond formal classroom training.
The graphic designer has complete freedom, and answers to no one
This is perhaps the worst myth to be doing the rounds, and gives a very false view of graphic design to newcomers straight out of school. The graphic designer has to follow any and all guidelines given by the client, and does not in any way have total reign over his designs. If the client wants 4 complete 7.5 x 10 sheets of calligraphic text on a standard sized brochure, it is the designer’s job to somehow make it work. If the client wants his official company colors magenta and yellow on a green background, it is up to the designer to get it done.
In the end, the job of the graphic designer is to create something that will be loved and appreciated by the client, as well as the audience he is targeting. Effective graphic design includes effectual communication of a message to the audience, not simply to create something aesthetically pleasing which will make people look it over for five minutes and then turn away without reading the message.
All graphic designers are filled to the brim with creativity
While a part of this is true, it certainly does not hold true in all its entirety. While creativity is obviously a core part of graphic designing, it is not all. Creativity is greatly influenced by factors like the surrounding environment, as well as one’s own personality. Just because someone is a graphic designer does not make him a person overflowing with creative juices at every waking minute of the day. Graphic designing is all about trying to create something new, and it is a love for the medium which is a quintessential determining factor for progress, keeping within the scope of diligent creativity.